No matter whether it’s B2B or B2C, relationships can be difficult to manage. Manufacturers working with distribution partners sometimes have difficulty aligning goals that sit askance from one another. Maintaining brand consistency as products move through complex distribution networks can prove to be an additional frustration.
Tag: Build a better business
SAM CLARKE and WIM MORRIS – The challenges of growing a global salestech business
Skynamo’s Sam Clarke (CEO) and Wim Morris (COO) talks to The Margin about the challenges that comes with growing a global salestech business.
ZANE VAN ROOYEN: 9 ways to rebuild businesses and improve resilience for 2022
Businesses and consumers alike have had to weather several shocks over the past two years. In this article, I advise how businesses can make 2022 a year for rebuilding and taking advantage of new opportunities.
The importance of data in creating sales success
Creating sales success is easy when the data is captured and interpreted smartly. Monitoring analytics closely allows sales teams to refine their strategies and target key areas. In fact, in a recent survey of more than 1,000 sales organizations around the world, McKinsey found that 53% of those that are “high performing” describe themselves as prolific and effective users of analytics.
B2B sales trends to look out for in 2022
There have been a series of seismic business shifts over the past couple of years, but one area has endured: Sales Trends. That said, the need for creativity and resourcefulness is becoming increasingly important for sales and marketing teams to be successful as a new year beckons.
COVID-19, the CPG supply chain, and your business
COVID-19 has ruthlessly exposed many of the long-standing vulnerabilities in global supply chain systems, prompting some companies to radically rethink their business models and processes.
How do you measure business success?
Every entrepreneur’s dream goal is to develop a revolutionary product and strong brand to attract and provide value to customers. However, in order to do so, you need to establish and follow the key ways to actually measure your business’s success.
5 ways to become a better sales decision-maker
It is absolutely essential that every sales manager in your business is a competent decision-maker. In sales, where every decision can directly affect your business’s bottom line, you need to make rational decisions. One misstep can have catastrophic ramifications for your business, such as loss of sales leads or key clients.
How top managers look after their sales reps’ well-being
Employee well-being should be the top priority of any business. Focused, driven, and happy sales reps are integral to every organization’s success. They’re the ones responsible for driving conversions and developing long-term customer relationships. Also, they play a crucial role in providing other departments with actionable insights about potential and existing customers.
Automotive industry suppliers reveal that they are desperate for more clarity in the field
Lack of clarity, too much admin, but more sales than ever. This is what Skynamo’s most recent Global Field Sales Benchmark Report for 2021 revealed.
Skynamo – the leading app for field sales reps and managers – surveyed over 250 manufacturers, wholesalers and distributors with field sales teams over the course of 2021 to find out what their biggest challenges are and how they use technology to overcome them.
Your customers’ food buying preferences have changed. Has your business?
COVID-19 has triggered unprecedented changes in lives across the world. For many years, the majority of consumers have purchased products and services from brands they know and trust. But as campaigns around healthy eating habits and product quality gained momentum, we’ve seen a sharp shift in food buying preferences.
What do 2021’s supply chain issues mean for food distributors?
From electronics and seasonal clothing to home furnishings, toys, and food items, supply chain issues are causing in-store product shortages, creating a climate reminiscent of the panic buying that hit stores at the start of the pandemic. This time around, however, the disruptions are on a smaller scale and local in nature.