Tag: Build a better business

B2B sales: the importance of data analytics

Posted on August 8, 2022 by - Blog, Wholesale distributors and manufacturers

B2B sales and the importance of data analytics

When it comes to B2B sales, information is king. However, the information needed isn’t about your products or services. Successful sales come from using data analytics to learn more about your customers and current market trends.

For example, let’s look at how Netflix uses data to enhance its customer experience. Netflix collects subscriber viewing information to create personalized recommendations for each user. They also use data analytics to gather insights on which shows their audience likes or dislikes. Netflix uses these insights to decide whether to greenlight or reject a new movie or series pilot.

How local wineries use mobile apps to increase their sales numbers

Posted on August 4, 2022 by - Blog, Food and Beverage, Wine & Spirits industry

How local wineries use mobile apps to increase their sales numbers

Industries and big companies aren’t the only ones that can profit from mobile apps; small businesses and niche markets like the wine industry are benefitting in a big way. Mobile sales apps account for 86% of smartphone use. These compact platforms give wineries a virtual version of their cellar and storefront that can increase their customer numbers and drive sales.

The State of Sales in the Building and Hardware Industry in 2022

Posted on July 18, 2022 by - Blog, Building & Hardware Industry

The State of Sales in the Building and Hardware Industry in 2022

Skynamo – the leading provider of field sales software for distributors, manufacturers, and wholesalers in the building materials and hardware industry – carried out an extensive survey.

The point of the research was straightforward enough. It was to uncover the truth about what B2B sales companies struggle with, what works for them from a technology and sales point of view, and how they fare in this post-pandemic marketplace.

How to use customer sales data for sales strategy

Posted on July 15, 2022 by - Blog, Wholesale distributors and manufacturers

How to use customer sales data for sales strategy

When determining the most appropriate sales strategy for their teams, B2B companies often use customer sales records. This approach collects data, analyzes it, and then uses it to maintain accurate customer databases.

Tracking this data can help you to monitor your company’s performance among specific demographics and target users. You can then use this information to tailor a sales strategy that optimizes resources and fosters growth for your business.

SAM CLARKE – CRM data decay is business’ silent killer

Posted on July 14, 2022 by - Blog, Wholesale distributors and manufacturers

CRM data decay is business’ silent killer

In an ever-increasingly digital world, personalised customer relationships are crucial for business success and quality data bridges the gap. However, according to a recent study on the State of Customer Relationship Management (CRM) Data Health, 44% of respondents estimate that their company loses over 10% in annual revenue due to poor quality CRM data which results in the loss of customers.

5 Reasons to start using a B2B sales order app

Posted on July 11, 2022 by - Blog, Food and Beverage

5 Reasons to Start using a B2B sales order app

If you own a buy-and-sell business, chances are you’ve probably run into a sales order before. A sales order is a document used to confirm the price, quantity, delivery date, and features of the products and services purchased through a sale. B2B sales ordering is beneficial to sellers because it helps them track both their inventory and buyer orders.

How field sales teams can benefit from Sage and sales apps

Posted on July 7, 2022 by - Blog, Wholesale distributors and manufacturers

How field sales teams can benefit from Sage and sales apps

Having access to information while out on the field is an invaluable resource for salespeople. Yet, until recently, they didn’t have the luxury of cloud computing. Instead, they often had to burn time and money getting pricing and inventory details from the office. Once back at headquarters, employees had to re-enter the order details into the computer manually.

How to market yourself: Building your sales pipeline

Posted on June 17, 2022 by - Blog, Wholesale distributors and manufacturers

How to market yourself: Building your sales pipeline

The pandemic forced many businesses out of their comfort zones, sales teams especially. Instead of meeting with prospects, sales teams had to make do via online platforms such as videoconferencing, for example. Despite initial skepticism, many adopters warmed up to the new system of remote interaction. This allowed personal interactions to continue, but from a safer distance.