As consumers have become more and more comfortable with online shopping, there has been an undeniable digital transformation in field sales. With the change in interface, digital expectations have changed, and today customers demand an online experience that mimics their past face-to-face shopping interactions.
Investing in readymade sales force automation (SFA) could seem unnecessary if you have the available in-house tech knowledge and only need to make small tweaks to existing systems. But if you want to do something complex or specialized, buying a readymade solution might make more sense in the long run.
One of the biggest challenges of running a small to medium enterprise in 2021 is the ongoing digital transformation of field sales hastened by the demands of the pandemic.
This digital transformation requires promoting your products/services across various digital channels to reach your target consumers.
Selling is increasingly pushed to purely digital channels and while it’s enhancing efficiency, it’s also removing what’s at its heart: trust. Using the right kind of sales technology can play a crucial role in restoring this trust between you and your future customers.
Dietary supplement manufacturers and distributors share which new product ranges they are exploring and what role outside sales reps play in their order-taking process in 2021.
The sales game has changed significantly over the past few decades. Gone are the days of cold calls and unannounced visits attempting to hook prospects with flashy pitches.
There isn’t only one type of sales technology. Figuring out which software is the best fit for your business is a difficult process, so we’ve put together this simple guide to help you distinguish between the confusing terminology involved in choosing the right sales technology.
The Covid-19 pandemic has dramatically changed the B2B sales and marketing space. Most B2B interactions have now moved online and field sales have taken a back seat. However, nothing can replace the value of motivated sales reps in the field, and if small businesses are the heart of a country’s economy, then field reps represent the legs that drive it forward.
Consumers across the globe are prone to moments of indulgence, turning to snacks all throughout the day. Many consumers look to snack purely to satisfy hunger, however more and more consumers are now looking to get more than just a quick bite, but are now actively seeking snacking products that can offer functional and nutritional benefits. This desire has led to a growing number of consumers turning to high-protein snacking products. So, what exactly are consumers looking to get from their snacks?
In today’s rapid and ongoing automation of manufacturing and industrial practices, you could be left behind, as well as behind your competition. More importantly, though, your customer relationships won’t be the best that they can be.
On the 1st of July 2021, mandatory compliance with South Africa’s data protection law, the Protection of Personal Information Act (POPIA), came into effect.
POPIA aims at ensuring that your data, in our hands, is used only for the purposes for which you shared it with us. It places various legal obligations on responsible parties (in this case Skynamo) to make sure only employees who need to handle your information do.
Lost internet connectivity should never mean your work comes to a halt. Your field sales reps should be able to continue entering orders, and customer information, and continue working productively while offline.