COVID-19 has triggered unprecedented changes in lives across the world. For many years, the majority of consumers have purchased products and services from brands they know and trust. But as campaigns around healthy eating habits and product quality gained momentum, we’ve seen a sharp shift in food buying preferences.
From electronics and seasonal clothing to home furnishings, toys, and food items, supply chain issues are causing in-store product shortages, creating a climate reminiscent of the panic buying that hit stores at the start of the pandemic. This time around, however, the disruptions are on a smaller scale and local in nature.
Skilled B2B field sales reps are the driving force behind every successful B2B organization. Irrespective of your industry and target audience, professional sales reps are essential to driving conversions.
Skynamo recently caught up with Keegan Hall, Head of Marketing and Product at Ethitech, to hear how winning the Skynamo-sponsored sales event has impacted their national team.
Skynamo has just released its one-of-a-kind global field sales report. Skynamo, the leaders in field sales technology, are constantly seeking to understand the industries they serve. This includes a large number of building and hardware companies. For this reason, they carried out extensive research recently, resulting in the benchmark report.
Planning for the future of your business once you are no longer at the helm may be one of the last things on your to-do list, but it shouldn’t be. All businesses will experience a transition at some point, and making sure that you have a system in place for business succession helps to ensure longevity and stability even when you are gone.
As consumers have become more and more comfortable with online shopping, there has been an undeniable digital transformation in field sales. With the change in interface, digital expectations have changed, and today customers demand an online experience that mimics their past face-to-face shopping interactions.
Investing in readymade sales force automation (SFA) could seem unnecessary if you have the available in-house tech knowledge and only need to make small tweaks to existing systems. But if you want to do something complex or specialized, buying a readymade solution might make more sense in the long run.
One of the biggest challenges of running a small to medium enterprise in 2021 is the ongoing digital transformation of field sales hastened by the demands of the pandemic.
This digital transformation requires promoting your products/services across various digital channels to reach your target consumers.
Selling is increasingly pushed to purely digital channels. While it’s enhancing efficiency, it’s also removing what’s at its heart: trust. Using the right kind of sales technology can play a crucial role in restoring this trust between you and your future customers.
Dietary supplement manufacturers and distributors share which new product ranges they are exploring and what role outside sales reps play in their order-taking process in 2021.