Tag: Build a better business

Now is the right time to empower your outside sales team through digitization

Empower your sales team through digitization

Business owners and sales managers often share some scepticism related to digitization when having to choose outside sales software. This is understandable. Research suggests this most likely stems from past experiences linked to mishaps and inefficiencies that involved ineffective technology or clunky systems. But there is no better time to empower your outside sales team through digitization.

Stormy weather: how outside sales teams have navigated the year

Field sales during 2020

Annually, on National Salesperson Day, we celebrate the role outside salespeople play in business success. This year, our regional managers shared their observations from this unusual year, and the critical role they see outside sales teams play going forward.

Smash sales targets despite lockdowns and economic downturns

salesman congratulated by socially distanced colleagues after a successful sale

Smart work during an economic downturn can put you in the best position to make big gains further down the line. Our customers taught us valuable lessons about how Skynamo helped them to harness accurate data to adapt sales approaches and win through it. 

8 consequences of not choosing your outside sales software wisely

hand of businessman wearing formal white shirt typing on mobile device

Let’s face it, we’re overloaded with information. Tips, and tricks on how choosing the best sales software could benefit your outside sales employees. But, is anyone brave enough to talk about the negative effects this could have on company sales if you don’t get it right?

What’s the difference between sales force automation and CRM?

man shrugging his shoulders and lifting his hands in confusion

Many business decision-makers wonder about the difference between Field Sales Automation – Sales Force Automation (SFA) – and Customer Relationship Management (CRM). What do they do? How do they complement each other?

One of the fundamental differences between SFA and CRM is that while SFA looks after the entire sales process and tracks the efforts of salespeople and their face-to-face relationships with customers, CRM is all about customer profiles, data tools, office sales, account management and communicating with clients from a distance ‒ from the office, for instance.

Cutting sales costs is something you can control

External factors that shape the economy aren’t under your control. Skynamo’s all-in-one field sales platform helps sales teams manage what they can control in a cost-effective manner.

The effects of a global business slowdown are evident around us and affecting most of our businesses at the moment. We’ve previously highlighted what sets industry leaders apart in the new normal business environment and what sales teams are doing to build trust in times of uncertainty. When we become too obsessed with ‘doing better’ or ‘increasing sales’, we often overlook creative ways to manage daily business operations in a cost-effective manner.