A sales manager’s ultimate goal is to get their entire sales team to deliver. When a sales accountability culture is introduced, it means everybody pitches in and pulls their weight. If the company plans to achieve its target, everybody from the junior salesperson to the senior sales executive does everything possible to deliver results.
However, more eager sales representatives may deploy less-than-savoury tactics to hit their numbers. This includes undercutting rivals by offering steep discounts, which can negatively affect the bottom line. Instead of helping, these measures can push the goal out of reach.